Mr nanotech wrote:Somebody can call me out on this, but from what I read about the gt86 pricing; the reason they could get the figures so low was due to the partnership between Toyota and Subaru.
This allowed each company to offset the others costs. Basically it allowed each company to spend have the developmental budget they would have spent had they have made a single car in a single house.
Mazda on the other hand have been developing the mx5 soli for the last two and a bit decades now and still have to recover fev costs as well as profit at the end of the day.
Maybe the partnership with fiat could allow them to pull down prices but I very much doubt it.
Price has already been established at the highest people are willing to pay for the mx5, for the past 20 years.
Lowering that price point probably wouldn't be economical.
This would be where the Mazda/Fiat/Alfa partnership would come in then.