How many ND's will they actually sell ?

[Tezzax5]

If we use the figures from the latest Wheels OCT 14 magazine

Global combined sales NA + NB 714,731

Sales of the NC 220,633

A Breakdown of australian sales.

NA sales 4827

NB sales 6517

NC sales 5502

ND sales ?

I didn't realise just how small the volume was in Australia.
It will be interesting to see how this works out for Mazda since they will have to compete with all the BRZ,86's and all the existing mx5's sold already + any new product from other manufacturers.
No doubt they will sell some to up-graders and new owners but i can't see the average age of owners decreasing anytime soon.

[bensale]

Having seen the ND in person I think it will sell well - it has a lot more presence than the NC in my opinion and in general is a lovely car to look at. I would have one in a heart beat and I am much younger than the current average owners age.

How many they sell will also of course be determined by where the price ends up. The last NC available as a soft top was priced at $45k +ORC in 2012... I would hope they'll aim slightly lower than that. If it is lower I think they'll do very well.

[Odd]

You sure your figures are correct?

more NC's & NB's sold than NA's???

[93_Clubman]

Wheels sales accord with these:
viewtopic.php?f=76&t=30041&p=802440#p802440

Sales of ND in Aust will depend on the price & how long both price & model lasts, but at least it should allow Mazda to crack one million global sales.

[Odd]

Fair enough......

How many were imported 2nd hand from Japan?

Wonder how many they would sell if priced similar to USA market?

[Guran]

I imagine that sales for the ND will look much like they did for the NA, NB and NC ... a peak of around 1500 in the first year or two, and then drop away sharply over the next few years.


2012: 159
2013: 178

No doubt they will sell some to up-graders and new owners but i can't see the average age of owners decreasing anytime soon.

A two seater sports car is always going to have primary appeal for those without rugrats. Hence the core market will continue to be the "empty nesters" with independent kids, and affluent Gen Ys who have yet to breed. An ND price of $40k or less, will greatly assist with sales to the latter.

[Blesif]

Well, we are all having fun speculating. Mazda needs to reconnect the MX5 with the young. The fact that we are getting this exciting, new model says that Mazda is serious about its image as a manufacturer of cars with great drivability - otherwise why bother? Connecting with the young and bringing them back (or keeping them) in the fold is firstly the car and secondly affordability. I'm sure Mazda knows this and the success of the 86 is a major wake-up. The MX5's big attraction over the 86 is the dedicated soft top design and you can ask extra dollars for this. But... the car must still be affordable so I am with David. I believe we will get the 1.5 as a cheaper version. I doubt it will have steel wheels but it obviously can't have luxury trimmings. That's for the 2.0L. I would still like a 1.5 turbo but I'm sure that isn't on the horizon. This could be a mistake as smaller turbo engines seem to be where things are headed - witness F1 and many in the hot hatch brigade. As for how many NDs will be sold - we are all guessing because the ball is in Mazda Australia's court.

[manga_blue]

They'll have to give them away here if they only come with a 1500 motor. Most aussies would place a 1500 MX5 in the same class as a base model Toyota Yaris, Ford Fiesta or Honda Jazz, but seriously lacking in space.

[davekmoore]

Wonder how many they would sell if priced similar to USA market?

That's the conundrum. Price as USA and you'll sell more but make way less per unit. Below a certain price point you'd also make less overall from a particular market.

[Hot Rodders]

They'll have to give them away here if they only come with a 1500 motor. Most aussies would place a 1500 MX5 in the same class as a base model Toyota Yaris, Ford Fiesta or Honda Jazz, but seriously lacking in space.

I agree with you Manga blue. If it only comes in a 1.5 ltr motor, they've lost me.

[project.r.racing]

Wasn't one of these going in it? http://www.mulsannescorner.com/aerturbolmp2mzr-r.html

[Guran]

1.5L not big enough for you? Don't forget that power output is only one part of the equation. The other is weight. The 1.5L is the version that most appeals to me.

[JBT]

...and it will probably have better power:weight and better handling than the 1.6 litre car that started the obsession.

[bensale]

I think people have to remember the MX-5 has never been about 'how powerful' or 'how fast'. It's about balance, responsiveness and connecting with the driver. As the ND will be nice and light, a 1.5 version tuned appropriately sounds great to me !

[Tezzax5]

I really hope that it is a huge success for Mazda but i keep thinking about all the outside influences more than the car itself.

Quite a few people keep talking up the 86,BRZ but I feel the success was more about the timing in the market.
The NC was old in the tooth added with the high Aussie dollar and being a new product designed to embellish the nostalgia of the old 86.
The twins were always going to be successful.

That was then but now.

Softening labour markets , Pressure to drive the dollar down , Interest rates about to go up. Young adults living at home longer with a greater interest in Technology (phones,etc). Not to mention about wanting to jump on a plane and travel with less desire to get a licence.

I really hope that it connects with bensale's generation and gets them away from 4 wheeled appliances.

Personally this car should of been brought to the market 2 years ago...

As for the car itself i'll need to see it in the flesh to form an opinion one way or the other.
I'm just pleased they have built it.